The business models handbook. eResource :
by Hague, Paul N.
Published by : Kogan page, Physical details: 492 p. : illustrations ISBN:9780749497521 ; 9780749481872 ; 9780749481889.Item type | Current location | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|
ელ. წიგნები / e-Books | ცენტრალური ბიბლიოთეკა კომპიუტერული დარ. / Computer hall | CD-6840 (Browse shelf) | 6840 | Available |
01 Introduction: an overview of business and marketing models
02 The 4Ps: how to design your marketing mix
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
03 ADL matrix: strengthening a product portfolio or strategic
business units
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
04 AIDA: a business model for improving marketing
communications
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
05 Ansoff matrix: how to grow your company
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
06 Benchmarking: setting targets for business and marketing
KPIs
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
07 Blue ocean strategy: kick-starting innovation and new
product development
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
08 Boston Consulting Group (BCG) matrix: planning a product
portfolio or multiple strategic business units
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
09 Brand audit: improving the strength of a brand
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
10 Competitive intelligence: assessing market strengths and
weaknesses
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
11 Conjoint analysis: assessing optimum pricing and the value of
component parts
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
12 Customer journey maps: assessing the current performance
of marketing and sales processes
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
13 Customer lifetime value: estimating customer spend over
their lifetime with the company
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
14 Customer value proposition: creating a compelling purchase
motive
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
15 Diffusion of innovation: launching new products and services
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
16 Directional policy matrix: how to prioritize segments or new
ideas
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
17 Disruptive innovation model: identifying unique ways of
beating the competition
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
18 Edward de Bono’s six thinking hats: brainstorming problems
and generating new ideas
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
19 EFQM excellence model: improving an organization’s quality
and performance
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
20 Four corners: analysing competitor strategies
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
21 Gap analysis: improving areas of weakness in a company
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
22 Greiner’s growth model: recognition and transition through
different phases of company growth
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
23 Kano model: identifying purchase motivations
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
24 Kotler’s five productlevels: adding value to a product or
service
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
25 Market sizing: assessing the size and value of a served or
potential market
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
26 Maslow’s hierarchy: differentiating market positioning
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
27 McKinsey 7S: a company ‘health check’ audittool
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
28 Mintzberg’s 5Ps for strategy: devising a competitive strategy
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
29 MOSAIC: setting objectives for current and potential
opportunities and how to reach them
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
30 Net Promoter Score®: a tool for driving customer excellence
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
31 New product pricing (Gabor–Granger and van Westendorp):
pricing new products
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
32 Personas: improving the focus of marketing messages
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
33 PEST: assessing four major macro factors that shape a
company’s future
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
34 Porter’s five forces: assessing five economic factors for
competitive intensity
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
35 Porter’s generic strategies: pinpointing the strongest
competitive position
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
36 Price elasticity: outlining opportunities for raising or lowering
prices
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
37 Price quality strategy: guiding a company’s pricing strategy
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
38 Productlife cycle: determining a long-term product strategy
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
39 Product service positioning matrix: positioning products
according to quality and service value
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
40 Segmentation: using customer groups to gain competitive
advantage
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
41 Service profit chain: connecting employee satisfaction and
performance with company profits
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
42 SERVQUAL: aligning customer expectations and company
performance
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Note
43 SIMALTO: identifying the customer value placed on product
or service improvements
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
44 Stage gate new product development: planning the
development and launch of new products and services
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
45 SWOT analysis: analysing growth opportunities at product,
team or business level
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
46 System 1 and System 2 thinking: identifying the emotional
forces that drive decisions
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
47 USP: pinpointing the unique selling point of a product or
service
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
48 Value-based marketing: adding value to products and services
to improve profitability
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
49 Value chain: identifying product or service value during the
manufacturing process
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
50 Value equivalence line: managing price and product benefits
in a business strategy
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
51 Value net: how to benefitfrom competitor collaboration
What the model looks like and how it works
The origins of the model
Developments of the model
The model in action
Some things to think about
Notes
There are no comments for this item.